Happy 40th anniversary, Emporio Armani!
Italian designer Giorgio Armani celebrated his new exhibition manifesto THE WAY WE ARE in Milan.
The show was held in the Armani/Teatro and was the brand’s first return to a live audience – with the social distancing, of course.
“Today, the brand has widened its purpose, and its audience: youth today is a state of mind. The spirit is bold; metropolitan”
– Giorgio Armani
Giorgio Armani presented a light and fluid Emporio Armani collection for women and men at Milan Fashion Week on Thursday.
According to Vogue, there are “three reasons why this Emporio Armani show was an especially big deal.”
Reason one: it saw Giorgio Armani take his first post-show bow at his south side of Milan showspace since January 2020, for fall menswear, before he became the first fashion designer to sense the threat of Covid and close his doors.
Reason two was that alongside him for this bow was Silvana, his niece: Mr. Armani, 86, has already said that he is preparing for the future, and this was fresh evidence of that.
Reason three: this show marked the 40-year anniversary since Armani opened a new store in Milan selling a collection he’d entitled Emporio Armani.
Celebrating its anniversary, Emporio Armani was not held back by designs of the past, but drew inspiration from classic Armani tailoring. This time his collection looked to the future.
Armani, 87, started the catwalk show in soft hues of camel, grey, beige, pink that turned into bolder blues, greens and reds.
Eveningwear consisted of shimmering sequined gowns and sparkling top and skirt outfits. Some designs had floral prints and decorations.
For women, parka jackets were adorned with zips, trousers were light and at times see-though, while chiffon tops were paired with chiffon skirts or shorts.
It all, though, looked purely Armani.
“This is exactly what I hope to bring into the future, a democratic, progressive, inclusive spirit.”
– Giorgio Armani
Watch the best parts of the show below:
View the entire collection here.